HartiSWIM

HartiSWIM

HartiSWIM Heads to Dubai’s Prestigious New Sand Trade Show After Miami Swim Week Triumph

Luxury sustainable swimwear brand HartiSWIM is set to make a bold statement this October at the inaugural Sand Trade Show in Dubai, marking its official Middle Eastern debut. The brainchild of Scottish/British entrepreneur and CBE honouree Tessa Hartmann, HartiSWIM continues to turn heads with its fearless fusion of fashion, art, and environmental activism.

Fresh off stealing the spotlight at Miami Swim Week The Shows in May 2025, HartiSWIM dazzled audiences with its high-octane runway presentation, commanding attention not only with its vibrant pop-art swimwear but also with the now-iconic signature bob hairstyle worn by every model, a style that’s fast achieving cult status among fashion insiders.

Launched in 2022, HartiSWIM is renowned for its eco-luxe swimsuits made from fabric woven from 13.1 recycled ocean plastic bottles, blending sustainability with unapologetic glamour. The brand’s designs feature bold graphics by Tessa’s husband, Harti, a composer-turned-artist whose work transforms each piece into wearable art.

“Our Miami debut exceeded all expectations,” said Tessa Hartmann. “To now bring HartiSWIM to Dubai - a city known for its luxury, innovation, and bold vision, is the next thrilling step in our global journey. The Sand Trade Show is a perfect platform for us to share our message of glamour with a conscience with a dynamic new audience.”

In Dubai, HartiSWIM will also showcase its newest venture, the Harti Atelier, a line of bespoke, made-to-order luxury gowns that further exemplify the brand’s commitment to craftsmanship and individuality.

With its rallying cry “for sirens, not sidekicks,” HartiSWIM celebrates the fierce, fearless woman, and as buzz builds from Europe to the U.S. and now the Middle East, the brand continues to prove that sustainability and high fashion are a powerfully stylish pair.