A curated trade show bringing together international and local brands with retailers from the Middle East and beyond.
SAND is the only trade show of its kind in the region, featuring a curated selection of premium brands from around the world. Many of these brands showcase their collections in the Middle East for the first time, giving retailers a rare chance to expand their offerings.
The show attracts a diverse group of buyers, including major retailers, boutique owners, resorts, and online shops from across the region.
About Us
Join Us as an exhibitor
Join the Middle Easts' only B2B resortwear trade show. Showcase your brand in one of the world's fastest-growing economies.
Upcoming Trade Show
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Dubai
June 9-11, 2026
SO/ Uptown Dubai - Uptown Tower - First Al Khail St - Dubai, UAE
Exhibitor bookings are now open.
